In our busy lives, time is often considered our most valuable commodity. There’s never enough of it, and we are constantly trying to decide how best to spend it wisely. It’s precisely the element of time that drives Menno van Meurs, co-founder of Amsterdam-based denim brand Tenue de Nîmes.

Take a step into the studio and home of Tenue de Nîmes co-founder Menno van Meurs in this new Freunde von Freunden portrait (also featured in Vitra's Online Magazine). It was a pleasure to interview Menno last December; we discussed the art of slowing down in a world swept away in fast fashion over slow-drip coffee.

Photo by Jordi Huisman.